I am feeling like an absolute idiot. After announcing in my previous post that my bakery will be called Crumb with one ‘m’, I am thinking maybe I’ll go back to Crummb after all. Why? Because two friends have reacted with rather loud ‘But why?!!’s (with two exclamation marks). So I explained to them that it is in keeping with my brand

It’s safe to announce it now: I’ve handed in my letter, hung up my poison pen, polished my KitchenAid, and am finally going into business! YES! Three years ago, I — and practically half of the baking fraternity around the globe — dreamt of opening a home bakery selling cupcakes, because they’re easy to do and